The palette sold out in less than an hour. And although her products have been at Sephora since the end of 2015 - which you could arguably call her entrance into popular beauty vernacular - they first arrived to little fanfare.īut the buzz came this summer when she released her Sunset Eye Shadow Palette, at the cost of $129. It wasn’t until 2015 that she decided to launch her own line. Initially, Natasha Denona only made products for the students who attended her Tel Aviv-based namesake makeup academy, which opened in 2002. The site, known for its tight-knit community of avid makeup artists and junkies alike who leave detailed reviews akin to those on r/MakeupAddiction, is just one of three retailers to carry Natasha Denona Makeup: British site offers her products, along with and select Sephora locations. Nils Johnson, owner of, confirmed that Denona does work regularly with Refaeli - as does Beautylish. (Refaeli’s reps did not return our request for comment, but Denona’s marketing materials state she has spent “15 years as the personal makeup artist to Bar Refaeli.”) She’s reportedly Bar Refaeli’s personal makeup artist, and has in fact worked on many of her shoots. She’s been a makeup artist for almost two decades, working on everything from artistic shoots to straight-up celebrity red carpet looks. To understand why the shades retail for so much - and why makeup collectors can’t get enough - you need to understand not only Denona and her background, but also how her shadows’ texture, quality, and pan size make her palettes a makeup artist’s dream (and also user friendly).īorn in Croatia and later settling down in Tel Aviv, Natasha Denona has been a force in the beauty world, even if you haven’t heard her name before. Why?Īt first glance, the textures, colors, and pigments are gorgeous, but that doesn’t explain what could make a single product worth four of the Huda Beauty Rose Gold shadow palettes or five of the brand-new Urban Decay Naked Heat palettes. Her Sunset Palette, which costs $129, has been selling out at retailers like Sephora in under an hour, and the buzz around her Lila Palette, dropping at the same price on September 12th, has already garnered serious buzz. Created by the Tel Aviv-based makeup artist of the same name, the palettes aren’t just pricey, they’re popular. The Natasha Denona 28 Eyeshadow Palette costs $239. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
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